Understanding SLO Downsell Conversion Rate: A Comprehensive Guide
The SLO downsell conversion rate is a crucial metric for businesses employing a self-liquidating offer (SLO) strategy. An SLO is designed to recoup the cost of acquiring a customer by offering a product or service at a low price point. When a customer declines the primary offer, a downsell offer presents a lower-priced alternative, aiming…